Sip & Guzzle is a bar culture media curated
by the creators of The SG Shochu.
Broadcasting from Shibuya,
Tokyo—we are at the crossing
where bar scene meets the world.


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CULTURE

Trends in the making. A showcase of the vast network of creatives and professionals illuminating the bar scene and beyond.

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CATEGORY

Reimagine Shochu | Shingo Gokan

PROFESSIONALS 2021.04.19

#Movie

RECIPE

A cocktail is worth a thousand words.

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MUGI Hybrid Highball

SIMPLE 2021.05.19

#Cocktail #The SG Shochu IMO

As if a standard highball wasn’t good enough! The Hybrid Highball offers a unique double-spirit approach to the highball experience. Using the 2:1 ratio, the chocolate and vanilla notes of The SG Shochu MUGI playing with the earthiness and grassiness of the mezcal creates a new dimension of depth and complexity.

TOPICS

  • NEWS 2021.04.19

    DRiNK Awards 2020: The SG Shochu sponsors the North China Award

  • NEWS 2021.04.19

    DRiNK Awards 2020: The SG Shochu sponsors the North China Award

ABOUT

The creators of The SG Shochu believe a great bar experience is made of more than a fancy cocktail menu. We decided to dig deeper into what’s behind the elusive world we call bar culture.

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